Two homepage designs, built from the brief & initial feedback
Both designs lean into real photography and lead with Ross. They differ in how they open and how they sell. The design that is visible is the mobile design, and desktop will be created to match your chosen direction in the next phase.
Each design lays out certain sections differently. If you prefer one design overall but like a section from the other, we can swap sections between them.
On both designs
Design 1
Founder video first
- The homepage opens on Ross talking. You see the founder before anything else, so trust starts in the first seconds.
- A "Why we made AMPD" scroll indicator pulls people down into the brand story.
- The video lives in the hero, so the section under "We made the creatine we actually wanted to drink every day." uses a photo of Ross instead.
- Product and founder photography carries the "Not just creatine" section, so familiarity keeps building as you scroll.
Design 2
Product and founder in one frame
- The hero is a single image of Ross with the product: the founder and what he made, in one shot.
- No scroll indicator here. The next section peeks above the fold instead, which does the same job.
- The buy section sells one, two and three month supplies plus the bundle. The aim: raise initial order value and cut how often we ship. The figures are multiples of current pricing until real tiered pricing exists.
- This structure opens up staggered gifts: one month unlocks the bottle, two months add the Arms Plan, three months could add a third item. I know we looked at Ovrload, and discussed reducing shipping costs, which this would achieve.
- The founder video sits under "We made the creatine we actually wanted to drink every day.", since the hero doesn't carry it on this version.
Built mobile-first. The small links in the top-left corner of each design bring you back here or across to the other design.